Shira Weinberg is a senior product manager at Microsoft. She's a product manager at heart with 14 years' experience in the software industry both as an engineer and as a PM. She has led products both in local startup-like teams and wide corporate environment, including on{X} and Cortana. Her aspiration is to improve the users' lives by creating amazing products. Shira is also the co-founder of LeadWith, an organization promoting women in the Israeli tech arena